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Coca-Cola Dreaming

Coca-Cola Dreaming

Morocco: a land of hot temperatures and warmer hearts, fake t-shirts, endless hashish offers, intricate patterns, gizzards in the streets, smiles, half-desperate salesmen and boisterous screaming children, little whirlwinds of chaos and joy.

"Coca-Cola Dreaming" takes Morocco as a lens through which to view the increasing homogeneity of an ever more globalised world. Despite a rich history boasting architectural marvels and the planet's first university, the cult of Eurocentrism has spread even to this distant land. Amid the noisy markets and labyrinthine alleyways of ancient cities, the crude exchange of rich tradition for Western baubels is all too easily seen. The benefits of a connected world are manifold, but will they come at the cost of a global monoculture?